“好米”竞争背后的品牌成功。

网页设计 365bet登录 浏览

小编:电饭锅里冒出蒸汽,饭锅排成一排。米粒洁白饱满。评审专家仔细观察、闻闻、咀嚼……12月2日

电饭锅里冒出蒸汽,饭锅排成一排。米粒洁白饱满。评审专家仔细观察、闻闻、咀嚼……12月21日,在省农科院水稻研究所会议室,一场关于安徽水稻的“终极对决”上演。当日,由省农业农村厅、省粮食和物资储备局共同主办,省农技推广总站、省农科院水稻研究所协办的第三届“皖美大米”品鉴评选成果发布会在合肥举行。评选过程分为两部分:一是优质大米品种的品尝,二是“皖美大米”品牌的评选。一是注重品种本身的外观、理化性质和风味价值,二是注重品种本身的外观、理化性质和风味价值。综合考虑食品鉴赏口味、品牌影响力、产品包装和市场表现等诸多因素。要想在“万美大米”的评选上独树一帜,门槛非常高。它不仅是对最终产品的分析,更是对从田间到餐桌的整个产业链的严格评估。例如,参加优质稻米品种食品品尝会的品种必须是经审定可在我省合法种植的品种,且稻米质量必须达到国家标准(或部标)二级以上。参赛品种还须进行订单生产,并具有1000亩以上集中连片种植规模。此外,所选品种必须在省农科院滨湖试验基地按照优质稻生产方法进行田间种植、水肥管理、收获、储存和加工。文化科学水稻研究所,必须进行大米品质检测。 Along with the final taste evaluation by expert judges, 10 gold medal varieties and 10 silver medal varieties were finally selected for the third "Wanmei Rice" high-quality rice variety tasting, and 10 gold medal and 20 silver medal brands for the third "Wanmei Rice" were selected. It is reported that the "Wanmei Rice" selection event has been successfully carried out three times, which also brings people's consumption upgrade from "eating whole" to "eating well". "Just for the 'Wanmei Rice' brand selection event, a total of 30 gold award brands and 60 excellence award (silver award) brands were selected. A total ofg 70 rice enterprise brands in 13 cities have won awards, and some enterprises have won awards for three consecutive years."省农业农村厅种植业管理局局长曹高飞说。安徽光明怀祥实业和贸集团有限公司的“怀香牌”巢湖香米是今年“万美大米”金牌品牌之一。公司还连续三届荣获“万美大米”金奖品牌。 “我们在巢湖建立了绿色水稻种植基地,全面推行‘水稻+绿肥’种植模式,采用测土配方施肥,综合运用农业预防、理化诱导控制等绿色防控措施,从源头上保障水稻的纯净和安全。”明怀祥工贸集团有限公司销售经理付大奎表示,公司将严格遵守绿色食品生产标准,践行“良种+绿色”的产业发展理念。 “基地+产品品牌”,让更多消费者品尝到来自巢湖之滨的“安徽美味”。今年我省粮食总产量达到838.6亿斤,稳定t over 80 billion jins for nine consecutive years.水稻是我省重要的主粮作物,年种植面积约3750万公顷,总产量约330亿公斤,分别居全国第4位和第6位。 On this basis, how to improve further industrialThe appreciation and strengthening of the brand has become a realistic issue.近年来,我省抓好生产、增产能、提质量、强品牌增值工作,有力推动了全产业链融合发展。 The output value of the entire rice industry chain in the province has reached 150 billion yuan.稻区多个公共品牌和产品品牌得到行业和消费者认可,品牌影响力、市场竞争力、附加值不断增强。 "The tasting and selection activities were held for many years in a row, which effec积极推动全省水稻产业‘长好’、‘高产’、‘好销’,持续促进粮农和稻米加工经营增收增效。”省农业农村厅副厅长潘鑫表示,从获奖品种看,全省品种占比从35%跃升到65%,实现了从“跟随”到“运行”的跨越潘鑫表示,将深入实施大面积增产行动,全面提高粮食产业链供应链稳定性,推动由“保数量”向“保数量、保品种、保质量”转变;完善农户联系、富农机制,加快建设“好品种+绿色基地+“优质产品+强势经营+响亮品牌”全链条合作的现代产业生态体系,将加快提升“万美策拓展产品、拓展稻米文化”的知名度、美誉度和溢价能力;副产品,延伸产品开发和运用,提升稻米产业软实力。

当前网址:https://www.ledpanel-light.com//tutorials/web/2025/1224/981.html

 
你可能喜欢的: